Duracell knocked it out of the park with this video. First they hired on of the best young directors on the internet in Eliot Rausch (2010 Vimeo Grand Prize Winner) and followed his vision. The emotional connection is one of the strongest and most memorable connection you can make with your audience. That is the difference in advertising and marketing. You might ask, what does Duracell have to do with Patrick Willis’s story? Nothing. But they share the same beliefs and they recognize that. This commercial is not about what they sell…it is about why the sell batteries. Think about it and watch brilliance.