When Will isn’t working with AAM, he is traveling around the world filming top BMX bikers. He has produced dozens of extreme sports videos since the late 90’s and worked with the biggest names in the industry such as Dave Mirra and Matt Hoffman. Will has produced and directed promotional spots for major BMX companies and corporate sponsors including Redbull, Target, Levis Strauss, Fox Racing, Mountain Dew, Boost Mobile, DC Shoes, Airwalk, and many more. Will produces his own nationally-distributed DVD series, the “Local Exposure Tour.” Will’s stylish BMX videos have been featured on Fuel TV. He has also filmed and edited promotions for Party Poker, Lee Dungarees,and Sobe. Will has filmed events in New Zealand, Shanghai, England, Mexico, and all over the United States.

Will brings flawless shooting skills and a hip visionary style to AAM. He creates engaging tightly-paced products that appeal to the eyes, ears, and heart.